 |
 |
|
Release ends
For further information contact Stuart Illsley on:
Tel: 01438 220 200
Email: info@leotel-software.co.uk
News Release – 01/11/04
For DECEMBER 2004 release
Are You “Experienced”?
UK technology manufacturers are discovering “customer experience” as the new way of
increasing sales and ensuring product loyalty. Traditionally, price and functionality have been
the main contributors to the success of a product, but end-users are now expecting more
intuitive and interactive user interfaces, at no additional cost.
Hardware products suffer under this new setting as a large percentage of a product’s features
are fixed at the design stage. Once manufacturing commences upgrades can be difficult to
administer and changes in the marketplace or customer enhancement requests can often
result in a product redesign.
LeoTel Software Systems is major player in the new, customer experience arena and has
helped several manufacturers add value to their products already. James Bridson, MD,
comments, “Creating an engaging ‘environment’ through a software interface is really the only
way forward. Product users now want to feel comfortable and be in control of their technology.
Interaction needs to be concise and understandable, without them having to go through a
complicated learning curve.”
Software enhancements to consumer and business technologies are set to grow
phenomenally over the next decade. They provide manageable and cost effective upgrade
options without having to re-engineer hardware components. The effects can already be seen
in interactive TV, mobile phones and business mobility solutions. The future winners will be
those companies who recognise the importance of creating an experience for their customers
through the product interface.